Well, nevermind.
The opening of "Jurassic World," estimated (as of press time) at $204.6 million, didn't just set a whole bunch of records. (Biggest June opening ever, biggest debut ever for Universal, and second biggest opening weekend of all time). It also single-handedly lifted Hollywood out of the box office doldrums it's been in all summer.
At the end of May, the box office was 17.7 percent behind the same period last year. Now, it's up 7.2 percent over last year (May 1 through June 14). This weekend's total theater earnings were twice the size of last week's. And the next several weekends are full of likely blockbusters -- "Inside Out," "Ted 2," "Magic Mike XXL," "Terminator: Genisys," "Minions," "Ant-Man," "Mission: Impossible: Rogue Nation" -- that should help keep up the momentum for the rest of the summer.
And all this because of one gross underestimation.
Sure, pundits had high hopes for "Jurassic World" going into the weekend. They predicted openings anywhere between $100 million (Universal's own conservative guess) and $125 million. The uncertainty was understandable; after all, the movie got mixed reviews, it followed the previous installment by 14 long years (and the last two installments had squandered a lot of the franchise's good will).
Still, the only thing more rare than a $200 million opening weekend is the box office analysts underestimating a film's debut by as much as $75 to $100 million. Maybe $10 million, or $20 million -- or even $30 million, but not this much. The pundits should probably be asking themselves why they keep underestimating this summer's hits by $15 million or more (as they did "Pitch Perfect 2" and "San Andreas"). In the meantime, here's how some of "Jurassic World's" riskier gambles paid off.
1. The Memory Hole
In all of these cases, the willed forgetfulness didn't exactly work -- not because the movies we were asked to forget were so terrific (often, they were not), but because the reboots offered nothing memorable enough to replace them with. Fortunately, "Jurassic World" lived up to the hype (at least as far as audiences were concerned; they gave it an A grade at CinemaScore, indicating very strong word-of-mouth). As a result, it earned more in three days than 2001's "Jurassic Park III" earned in its entire theatrical run ($181.2 million).
2. Chris Pratt
3. Hiring Director Colin Trevorrow
So it is with Trevorrow, whose last movie was the tiny indie time-travel thriller, "Safety Not Guaranteed." Critics who've grumbled about the sequel's predictable plot and stereotypical characters have been hard pressed to find any of Trevorrow's auteurist stamp on the material. Still, he clearly did what he was paid to do.
4. The IMAX 3D Factor
5. Saturation Marketing
This spring, the studio dropped new trailers that revealed an awful lot of the film's surprises (in terms of the movie's new creatures), but they proved effective because they were scary as hell. They also benefited from a moody version of the "Jurassic Park" theme on piano. And the weekend prior to the release of "JW," Comcast rebroadcast "Jurassic Park" on five of its cable channels.
In other words, "Jurassic World" succeeded because there was no escaping its carnivorous maw. It simply ate everything in sight.
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