
If only the TV ratings system could keep up with how people actually watch shows nowadays. A new survey from Deloitte (via
Variety) shows that video-streaming services have surpassed live programming as the preferred viewing method. Their study found that about 56 percent of surveyed viewers now stream movies on a monthly basis, and 53 percent stream TV shows -- as compared with 45 percent who prefer to watch live TV.
There's a major age gap within the results, and it shows that the youngest of those surveyed are the most likely to use streaming services. That's not exactly a surprise, but it doesn't bode well for the future of pay TV. Here's how they broke it down:
o. "Trailing Millennials" (ages 14-25) - 72 percent named streaming video as one of the most valuable services, with 58 percent saying the same for pay TV. Also, Variety relayed, 25 percent of these Trailing Millennials either canceled their pay-TV services in the last year or haven't had pay TV for more than a year, compared with 16 percent of overall respondents.
o. Generation X (32-48) - 80 percent picked pay TV vs 47 percent for streaming
o. Baby Boomers - 89 percent picked pay TV vs 43 percent for streaming.
Read more of the results here. The survey only included 2,076 people, but it does seem to represent the tide that is turning away from pay TV. What does this mean for the future of the industry?
Artikel terkait :
SAG-AFTRA President Ken Howard, 'White Shadow' and '30 Rock' Star, Dies at 71Ken Howard, the president of SAG-AFTRA and a veteran character actor in TV and film, has died. He wa… Read More...
Garry Shandling, 'Larry Sanders Show' Star, Dies at 66Garry Shandling, the influential stand-up comedian and star of "The Larry Sanders Show," has died. H… Read More...
Paul McCartney Joins 'Pirates of the Caribbean: Dead Men Tell No Tales'Here's an odd bit of casting news: According to a new report, Paul McCartney has joined "Pirates of … Read More...
Weekend Box Office: 'Batman v Superman' Dominates With $170MBy Jake Coyle, AP Film Writer
NEW YORK (AP) -- Faster than a speeding bullet and impervious to lous… Read More...
15 Sequels That Took Effing Forever to Get MadeWaiting a decade -- or more -- to make a sequel isn't exactly a widely practiced business model in H… Read More...
Chloe Grace Moretz Defends Rey, Slams 'Squads,' Updates on 'The Little Mermaid'Chloe Grace Moretz gives the best interviews. She's smart, opinionated, and not afraid to say things… Read More...
'Batman v Superman' Soars to $27.7 Million in Thursday PreviewsIn the battle of box office heavyweights, "Batman v Superman: Dawn of Justice" came out swinging, po… Read More...
Gal Gadot Facts: 14 Things You (Probably) Don't Know About the New Wonder WomanIsreali actress Gal Gadot is about to make her Wonder Woman debut in "Batman v Superman: Dawn of Jus… Read More...
Every Batman Movie, RankedWhen "Batman v Superman: Dawn of Justice" opens this month, actor Ben Affleck will become the latest… Read More...
Garry Shandling, 'Larry Sanders Show' Star, Dies at 66Garry Shandling, the influential stand-up comedian and star of "The Larry Sanders Show," has died. H… Read More...
Suka artikel ini? Bagikan :