The Mueller location of the theater chain is offering a "clown screening" of the horror flick on Saturday, inviting attendees to don their best Pennywise cosplay to get in. The theater is going all-out with the theme, too, staging a pre-party before the showing featuring "face-painters available for clown 'touch-ups', a photo booth, raffles for prizes, and other terrifying merriment." If that latter oxymoron sounds appealing to you, you should hop on the next flight to Austin.
As film critic Siddhant Adlakha pointed out on Twitter, the inspiration for this insanely creepy idea may have actually come from a troll who complained about the chain's women-only screening of "Wonder Woman" back in May. Regardless of its origins, it's a pretty genius bit of marketing for the Drafthouse -- the buzzy film is already projected to do some big business on its opening weekend, and now, fans can also indulge their creative/creepy sides while enjoying the long-awaited flick.
"It" opens on Friday.
[via: Alamo Drafthouse]