Coinciding with the 30th anniversary of the "Back to the Future" series, Pepsi is getting in on the marketing game by actually producing its fictional product, Pepsi Perfect, from "Back to the Future Part II."The drink, which Marty McFly (Michael J. Fox) purchases for $50 at the Cafe '80s when he travels to the year 2015, will be priced at $20.15 and only be available in a limited run of 6,500 bottles to be sold online. It will be the same shape and feature the same logo as the bottle that Marty drinks in the flick, though Pepsi notes that it will feature the formula found in Pepsi Made with Real Sugar, a variety that is available now.
"Fans have always been a little crazy about it," said Lou Arbetter, PepsiCo's senior director of marketing, in a statement about the drink. "So we wanted to take advantage of the fact that Marty traveled to the future, to this month, and wanted to actually come out with the product."
And Pepsi isn't stopping there. The company plans to host a "Back to the Future"-themed panel discussion at New York Comic Con later this month, and will also have a booth recreating Cafe '80s, where Pepsi Perfect will be provided free of charge to fans who dress up like Marty.
Check out a promo for Pepsi Perfect below. The drink goes on sale on October 21 -- the same date that Marty arrived in the future, and the same date that a special edition re-release of the entire "Back to the Future" trilogy is planned.
10.21.15 The Future is Now. #PepsiPerfect
Posted by Pepsi on Monday, October 5, 2015
[via: Pepsi, The Hollywood Reporter]
Photo credit: Pepsi/Facebook
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